If you’re like most business owners, you probably check your website analytics occasionally, see some numbers going up or down, and wonder: “But what does this actually mean for my business?” You’re not alone. After years of helping businesses optimize their online presence, I’ve found that most are tracking numbers that look good in reports but don’t translate to actual business growth. Let’s fix that. The Traffic Trap: Why More Visitors Doesn’t Always Mean More Business Picture this: Your website traffic doubled last month. Great news, right? Not necessarily. I recently worked with an e-commerce client who had exactly this situation - double the traffic but no increase in sales. They were optimizing for the wrong metric. ...